Is your Business a Technology Company?


All businesses are Technology Companies. This is a surprise to some business owners who don’t see themselves as technology leaders. After all, they don’t sell or support technology – right? But think about how vital technology is to revenues or customer communications or fulfilling the company mission.

A business simply can’t function efficiently when technology is misaligned.  Technology has the added role of protecting the organization.  Technology is vital to any business in today’s world.

Technology is vital to businesses in many ways.

Here are a few examples:

  • Technology is vital to your revenue. Retail organizations (and others) need technology to run point-of-sale systems, track inventory, and process payments.
  • Technology is vital to company mission and vision. Hospitals and other service organizations need technology to store and access patient/client records, schedule appointments, and monitor vital changes.
  • Technology should be a differentiator for a business. For example, a hotel chain, might use technology to provide mobile check-in and check-out, or in-room entertainment systems.

Technology is changing at an unprecedented rate, and those who don’t keep up will be left behind.

To stay competitive, business leaders need to embrace the fact that modern business is built on tech. By doing so, they will be able to make informed decisions about the technology used and how it can help achieve business goals.

Still not sure where to start?

Here are a few ideas:

  1. Take inventory of the technology you’re using and ask if it’s helping achieve your business goals.
  2. Evaluate your competitors to see how they’re using technology and what advantages it gives them.
  3. Identify areas where technology can help you improve your team’s efficiency or your customer’s satisfaction.
  4. Stay up to date on the latest technology trends and consider how they might be applied to your business.

Don’t wait until it’s too late to start thinking about your technology foundation. By acting now, you’ll stay ahead of the competition and keep your business running smoothly. Focusing on tech will allow you to be a leader in your industry. You will likely find that you have a competitive advantage over those who don’t value the power of technology.
Technology is vital to businesses in many ways including revenue, fulfilling company mission, and competitiveness. All businesses are “Technology Companies” and those who don’t embrace this will be left behind.
So what are you waiting for? Embrace your tech!